W.O.K (World Oriented Kitchen), is a gastronomic philosophy resulting from multiple cultural contaminations with a global image, immediately recognizable, that involves the macroscale of the architectural space up to the detail of the objects used. Bright volumes, large windows and delimiting crystal plates dematerialize the space, optimizing the constraints of a long and narrow planimetry, while continuous finishing materials and enveloping surfaces emphasize the volumes. The fresh products, prepared according to the slogan ‘Food for your well being’, and a coherent aesthetics taste in terms of image and design, support the desire of entertainment-sociality that comes from being outside the home and the idea to eat healthy with a dynamic and ergonomic design, able to communicate a positive energy.